Week 8 Part 2
Businesses Using Visual Media and Results
The first clothing brand that I found using social media is a brand called Soul Garments. This brand has a website and is on Instagram. There are 391 followers. The brand appears to still be ideas that are being built up because there aren't too many posts. There are many instagram stories and highlights though. The latest post was in February but the most recent story was much more recent. The latest post got 240 likes which doesn't mean full engagement but that is a good amount. There are also comments on these posts. The stories seem to work very well though because the website looks active. I do think hashtags could also help improve this business. The factor of this instagram that is worth imitating is the stories look very cool, fresh and professional.
I also found a small business called Human Addict. It appears to be based in France. There are 472 followers and they are following 612. This seems to be a business that is also starting up and is advertising heavily to friends and family so far. They seem to post quite often but only seem to be getting around 30 likes. The pictures do look like someone is taking them on a nice phone rather than having an actual photoshoot. At the same time it looks bright and colorful and pleasant to look at. The problem is though it is hard to tell what the product is because the posts seem kind of random. They do not seem to have much comments either. This Instagram most likely needs to be more clear at what the purpose is. Besides that, a factor that I will take away is how nice the page looks at first glance. I want my Instagram to be a great first impression.
Another business that I found is called Antisocial clothing brand. They have 13K followers and there most recent post was on August 3rd. Most of the pictures don't seem to have captions so it seems like that takes away from post engagement because the viewers don't feel like they have something to talk off of. Their posts are getting around 530 likes. This also I think is reflective of no captions. In addition, the look of the instagram is very clean and cool but it looks very repetitive. The stories show many options but on the main feed it shows many pictures of the same product. One thing that I found cool though was that the posts are designed so you have to check out the whole page. They post many different little sections of a picture and then you have to go to the instagram to see the full thing. This can be both a good and bad technique. Some people might just swipe through and not care but some people might get really interested. That's something that would be fun to try with my instagram.
The next business I looked at is called Indy Brand Clothing. This brand has 259K followers. The latest post was 9 hours ago and it looks like they post daily. They also have many things posted for the highlights and stories. Some pictures seem to get over 6,000 likes and those are the pictures where there are more than one person in it. There is a group of girls all wearing different looks. This might be helpful because the customers get to see more than one option in one picture. It looks like this Instagram gets a good amount of involvement. It is easy to tell what the theme of this business is. The thing about this instagram that I could imitate is how often they post and having more than just single person pictures.
The last business I looked at was called END. It is a clothing brand for men and they have 1.9M followers. The most recent post was minutes ago and it also seems that they post on a daily schedule in addition to all the stories and highlights. The most liked picture I found had a little over 14,000 likes. It doesn't seem to have anything to do with the clothing brand but it is a very professional, deep , aesthetic picture. All the posts are different and look very cool. There seems to be a good amount of comments as well. This instagram seems like it is definitely effective for this business. There is a lot to imitate in on this instagram. Besides the fact that it looks really cool, I would like to copy how often they post, all the highlights in the bio, and how everything seems new, fresh and intentional.
The first clothing brand that I found using social media is a brand called Soul Garments. This brand has a website and is on Instagram. There are 391 followers. The brand appears to still be ideas that are being built up because there aren't too many posts. There are many instagram stories and highlights though. The latest post was in February but the most recent story was much more recent. The latest post got 240 likes which doesn't mean full engagement but that is a good amount. There are also comments on these posts. The stories seem to work very well though because the website looks active. I do think hashtags could also help improve this business. The factor of this instagram that is worth imitating is the stories look very cool, fresh and professional.
I also found a small business called Human Addict. It appears to be based in France. There are 472 followers and they are following 612. This seems to be a business that is also starting up and is advertising heavily to friends and family so far. They seem to post quite often but only seem to be getting around 30 likes. The pictures do look like someone is taking them on a nice phone rather than having an actual photoshoot. At the same time it looks bright and colorful and pleasant to look at. The problem is though it is hard to tell what the product is because the posts seem kind of random. They do not seem to have much comments either. This Instagram most likely needs to be more clear at what the purpose is. Besides that, a factor that I will take away is how nice the page looks at first glance. I want my Instagram to be a great first impression.
Another business that I found is called Antisocial clothing brand. They have 13K followers and there most recent post was on August 3rd. Most of the pictures don't seem to have captions so it seems like that takes away from post engagement because the viewers don't feel like they have something to talk off of. Their posts are getting around 530 likes. This also I think is reflective of no captions. In addition, the look of the instagram is very clean and cool but it looks very repetitive. The stories show many options but on the main feed it shows many pictures of the same product. One thing that I found cool though was that the posts are designed so you have to check out the whole page. They post many different little sections of a picture and then you have to go to the instagram to see the full thing. This can be both a good and bad technique. Some people might just swipe through and not care but some people might get really interested. That's something that would be fun to try with my instagram.
The next business I looked at is called Indy Brand Clothing. This brand has 259K followers. The latest post was 9 hours ago and it looks like they post daily. They also have many things posted for the highlights and stories. Some pictures seem to get over 6,000 likes and those are the pictures where there are more than one person in it. There is a group of girls all wearing different looks. This might be helpful because the customers get to see more than one option in one picture. It looks like this Instagram gets a good amount of involvement. It is easy to tell what the theme of this business is. The thing about this instagram that I could imitate is how often they post and having more than just single person pictures.
The last business I looked at was called END. It is a clothing brand for men and they have 1.9M followers. The most recent post was minutes ago and it also seems that they post on a daily schedule in addition to all the stories and highlights. The most liked picture I found had a little over 14,000 likes. It doesn't seem to have anything to do with the clothing brand but it is a very professional, deep , aesthetic picture. All the posts are different and look very cool. There seems to be a good amount of comments as well. This instagram seems like it is definitely effective for this business. There is a lot to imitate in on this instagram. Besides the fact that it looks really cool, I would like to copy how often they post, all the highlights in the bio, and how everything seems new, fresh and intentional.
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