Posts

Showing posts from November, 2019

Week 14

Image
These are the ads that I created for the week.           In all these posts it shows a different way of wearing the clothing. The most common issue with buying new clothes is how to wear it or where to wear it or what to wear it with. All these posts represent a different location and a different way to wear the clothes for both guys and girls. This is great because it is shown practically and gives an example. These are the posts that lead to the website and reach out to a much bigger population. If they like it at first glance then they will be led to the website where they can buy it.      Also on Instagram if gives me the option of creating my own target audience. My target audience involves people ranging from the age 13-25. It involves people in California that enjoy bonfires, sunglasses, fitness, sweaters, beaches, clothing and relaxing. These are the people I am trying to reach out to with these posts.

Week 13 Part 2

Ads             There are many different ways to advertise. Advertising can be through different social media's or just different websites. There are banner ads which are banners that appear at the top of websites or there are post ads on social media.  By post ads I mean they look like a regular post in your feed but it is an advertisement. It isn't someone you follow or anything like that. This type of advertising is great for my business(clothing brand).             Being able to post a picture for my business and it just automatically is added into a bunch of people's feeds can be super helpful. People want a visual of what the clothes would look like so being able to have a picture is super important. Also there is a way to boost the page. You can decide how much people you want to see it and what kind of population depending on how much you want to spend. The best part is it is not too expensive. Ads are good once a week. Any less would allow people to possibly f

Week 13 Part 1

Businesses and their Social Advertising           The first business I looked into was Soul Garments. Soul is still just starting up but it seems like the advertising is working. The instagram is very aesthetic and draws people in. There are around 300 followers and over 250 people are liking these posts so the majority of people are paying attention. The only problem is I don't see a link for a website anywhere. So even if it is doing well there is nowhere to go.                   Human Addict was another business I looked at. They are not doing so well on likes. There are 466 followers but the posts are only getting around 30 likes. The pictures do not look too professional so that must be what it is. The only problem is though I think they are not trying to look professional but more relatable. There is also a link to a blog which I think is helpful on the other hand.                   Then I looked at Antisocial Clothing Brand. The brand has a great following of 13K but

Week 12 Part 2

Project Research Activity                MeetUp Groups is something great. I learned about this through my brother. He was looking for a way to get some extra French lessons and found MeetUp. It was a great way for people to get together and practice. This can also be super helpful when it comes to networking. If there is a small business group or anything to do with startup clothing lines then that would be a great opportunity to learn and share information. It is a platform for people to "meet up" and help each other or just hang out. Another popular one that I think is a great idea is streaming content but specifically podcasts. This is a great way to talk about your brand or share stuff from a blog or whatever it may be. This might not directly apply to my business but I could meet someone that talks about the foundations of my business like beach life and have them put an ad for me. These are both great forms of networking and simply spreading the word out and reachin

Week 12 Part 1

Online Tools             I use Google My Business as an online tool and that is definitely useful. It is a place that I can make or improve another website for my business. Also it helps me set up a new work email. It also gives me updates on how my business website is doing. It has many features that are helpful for an online business. Another tool that seems like it might be helpful is Nextiva. Nextiva is an online tool made for small businesses to be able to communicate with customers and colleagues better. My strategy would be to continue using Google My Business to keep up with how my website is doing and numbers of how many people are searching for it. Then I can start using Nextiva to better my communication with my customers. These two online tools would be helpful for my business.

Week 11 Part 2

Comments on Classmates Week 11 posts Luke Divinere Benjamin Karp Anthony pagatpatan Comments on Classmates Week 11 Posts Donald Burks II Alisa Detwiler Robert Eckhardt