Stephanie De Souza CSIT 155

Newsletters              Newsletter's can be sent weekly, monthly, quarterly, or even twice a year for certain businesses. For my business I think it would be good to have a newsletter sent out twice a month or once every two weeks. One of the posts of that month will be to announce new products. The other posts will be to advertise a big sale that will happen once a month possibly lasting a 3-7 days. On the email involving new products it might also include events occurring in the area or at least an image of a cool place. This is a way to encourage people to buy gear and also to wear and advertise their Shade Apparel for people to see. Everyone loves a good discount so I don't think that will take much information or persuasion. Both these ideas need to be made extremely visually appealing for customers to bite. In addition,  there will be a welcome and birthday email as well. This would be the overall schedule of my businesses newsletters.

Blog Categories            I would use five blog categories in my blog.            The first category I would create is the main one on clothes. This is all about showing off the new clothes that were just released. This also involves giving updates on when new gear is coming out. It also involves how the type of clothes will be perfect for whatever time of the year it is. The pictures would demonstrate the way to wear it on a night of going out or staying in. It is all about the product and getting it out there.           The second category I would include is the inspiration of the brand. This would involve different kinds of beach posts. Pictures including sunrises and sunsets and big waves and smooth waves. This helps remind everyone where the clothing style inspiration comes from. This would also include photography that I have found and followed on my other accounts. This would get other people as passionate about the ocean as I am involved in the support of my business.

Making Blogs Personal            Adding human interest to a post can appeal to people's emotions because it describes personal experiences. This uses the persuasion technique of pathos. It gets people emotionally connected and emotionally involved. For example, the commercials with the dog that you can adopt plays sad music and shows people talking about their feelings. Both factors make people feel extra compelled to adopt that dog. On the other hand, for my clothing business human interest would involve possibly posting a picture that reminds people of moment and makes people want to experience that moment. I could post a picture involving a group of friends all wearing different products, sitting around a bonfire that are all laughing and maybe singing. People would see this and want to experience that moment. That makes the brand seem like less of just another jacket or just another sale but rather clothing that will become a memory. A good time to use this technique is durin

Twitter Experience            Searching for other accounts that could possibly support my business twitter account was difficult. I searched  using the same words that I used for Instagram. I searched Instagram accounts using words like beach, bonfire, fitness, Carlsbad  and comfort clothing.  I definitely had to play around with all these different words. In the end  I found some cool accounts that involved the theme of my business or possibly will one day support my business.            One list I created was a beach life list. These were accounts that I found involving beautiful beach photograph that I can use to re-tweet. The business I am creating is meant to eventually include actual beachwear but for now it is still a bonfire brand. The other list I created was fitness list. The two members were both fitness accounts. My business also includes fitness clothes so in the future I could possibly get these accounts to advertise my brand. Both accounts could include a picture of

Businesses Using Visual Media and Results           The first clothing brand that I found using social media is a brand called Soul Garments. This brand has a website and is on Instagram. There are 391 followers. The brand appears to still be ideas that are being built up because there aren't too many posts. There are many instagram stories and highlights though. The latest post was in February but the most recent story was much more recent. The latest post got 240 likes which doesn't mean full engagement but that is a good amount. There are also comments on these posts. The stories seem to work very well though because the website looks active. I do think hashtags could also help improve this business. The factor of this instagram that is worth imitating is the stories look very cool, fresh and professional.                 I also found a small business called Human Addict. It appears to be based in France. There are 472 followers and they are following 612. This seems to

My Business Social Media          Shade SMLS Apparel has an Instagram account. The instagram has 58 followers but also hasn't been that effective. I seem to be getting the reach with the different kinds of ads but not much engagement. The reason is simply because I don't post frequently and regularly. I think the look of the instagram is cool but I don't post much to engage with. Also I haven't used hashtags which I think would definitely improve that post engagement as well. In addition I only follow back people and friends. I don't follow any other businesses or anything. There is a lot my existing Instagram can improve on already. I'm looking forward to changing all of that! The instagram is @shade_smls_apparel

              These posts will engage my audience because it not only keeps people interested in the beach vibe but also it keeps up people with the community. I will post events of the Carlsbad community and also show how these events are a perfect opportunity to use the brands gear. It already gives people an idea on how to wear the clothing. All the clothing posts also are in cool locations so it encourages the viewers to be out and active. It gives the cutsomer an idea of where to wear the clothing as well. It is more than just advertisements which makes it worth paying attention to.

Pages I Liked 1. Carlsbad Magazine @cbadmag 2. Surf Swell Apparel @SurfSwellApparel 3.Skate & Surf Apparel @SkateSurfCo 4. Avoca Surf Apparel @avocasurfapparel 5.Surfer @surfer 6. Your North County @YourNorthCounty 7.Small Business Bonfire @smallbizbonfire           First I chose a couple websites that just talk about Carlsbad events. These events can be an opportunity to show how my clothing brand is the perfect outfit for the event. It is where this business began and most people in this area have this style.           I also liked many different brands that are similar to mine to get more likes and follows because if they like these other similar brands they can end up being interested in mine as well. Everyone with the style I am going for will also follow these other brands as well.          The last business I liked was small business bonfire which is helpful for me as I'm trying to build this small business. It is just information and tips on how to u