Week 5 Part 2

Shade SMLS Target Market

            Shade's Target Market will be for the younger population. This younger population includes teens to late 20's. This age range includes highschooler's to young professionals. The reason for that is because the brand includes hoodies. These days everyone wear's a lot of hoodies but the group of people that wear it the most include the skater boys in their teen years. Also during teen years there are many bonfires that take place. Everyone loves wearing a big hoodie to a bonfire. That applies to all the teens but the reason it goes all the way to late 20's is because throughout people's 20's they not only continue with this hoodie phase but also start putting more effort into their bodies. The brand also includes fitness clothing with a hip look to it because of the logo. In addition to all these factors, the target demographic is definitely people from anywhere close to a beach. The clothing is very geared towards the beach city lifestyle. Overall, people living in a beach town that is anywhere from their teens to their late 20's is who I will be trying to reach out to through social media.


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