Week 5 Part 1
Subway and Hungry Bear Deli's Target Market
Subway has a website that is meant for a younger demographic. It is not geared to male or female but for everybody. What I mean by younger population is males and females from the age 18 to early 30's. The reason I'd say this age range is because this is the group who is becoming more interested in doing things that are healthy for themselves and helpful for saving the planet. There was a tab on Subways website that was titled "Responsiblity." This then led to options to read about how subway is helping preserve the planet and helping promote well-being. In addition, this age range includes college students who are typically eating on a low budget. There is another tab that is called, "Rewards and Deals." Subway's website is demonstrating itself to be a company that helps the planet and keeps college students from spending too much money for lunch.
Hungry Bear Deli has a website that seems geared towards males and watching sports. When you open the website it gives a very masculine or "bro time" feeling. There is nothing about saving the planet or about being healthy like subway advertises. Rather it sets the scene of a group of guys ranging from early 30's to early 40's going over to this sandwhich shop to eat a ton and take a load off. This is not only the impression given by the website but also there is a picture of exactly what I described. It is also definitely meant to be a social place. Subway is more focused on just advertising the food. Overall Hungry Bear Deli is meant for males and for ages a bit older than Subway.
Subway has a website that is meant for a younger demographic. It is not geared to male or female but for everybody. What I mean by younger population is males and females from the age 18 to early 30's. The reason I'd say this age range is because this is the group who is becoming more interested in doing things that are healthy for themselves and helpful for saving the planet. There was a tab on Subways website that was titled "Responsiblity." This then led to options to read about how subway is helping preserve the planet and helping promote well-being. In addition, this age range includes college students who are typically eating on a low budget. There is another tab that is called, "Rewards and Deals." Subway's website is demonstrating itself to be a company that helps the planet and keeps college students from spending too much money for lunch.
Hungry Bear Deli has a website that seems geared towards males and watching sports. When you open the website it gives a very masculine or "bro time" feeling. There is nothing about saving the planet or about being healthy like subway advertises. Rather it sets the scene of a group of guys ranging from early 30's to early 40's going over to this sandwhich shop to eat a ton and take a load off. This is not only the impression given by the website but also there is a picture of exactly what I described. It is also definitely meant to be a social place. Subway is more focused on just advertising the food. Overall Hungry Bear Deli is meant for males and for ages a bit older than Subway.
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