Week 16 Part 2

Comments on my group:
Donald Burks II
Christopher Collins

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Week 11 Part 1

Newsletters              Newsletter's can be sent weekly, monthly, quarterly, or even twice a year for certain businesses. For my business I think it would be good to have a newsletter sent out twice a month or once every two weeks. One of the posts of that month will be to announce new products. The other posts will be to advertise a big sale that will happen once a month possibly lasting a 3-7 days. On the email involving new products it might also include events occurring in the area or at least an image of a cool place. This is a way to encourage people to buy gear and also to wear and advertise their Shade Apparel for people to see. Everyone loves a good discount so I don't think that will take much information or persuasion. Both these ideas need to be made extremely visually appealing for customers to bite. In addition,  there will be a welcome and birthday email as well. This would be the overall schedule of my businesses newsletters.
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          Sometimes in a consumer and business relationship there can be positive and negative experiences.            First there can be difficulties communicating to a business as a consumer. In my own experience I have been in a couple negative or simply inconvenient situations. One of those involved the process of trying to return something through amazon. I had been trying to buy a good snowboarding jacket from amazon and it's difficult to find the right one because you can't try it on and don't know how it feels. I ended up buying a jacket that was too thin for snow weather. Then ofcourse I decide to return it and use the money refunded to buy another one.  Then I had to fill out a return form and specify why I was returning it. At this point everything was working fine and I set up the jacket to return and returned it expecting to get a refund. Online it said I would get a refund when amazon recieves the jacket. I then recieved a notification saying that Amazon
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Making Blogs Personal            Adding human interest to a post can appeal to people's emotions because it describes personal experiences. This uses the persuasion technique of pathos. It gets people emotionally connected and emotionally involved. For example, the commercials with the dog that you can adopt plays sad music and shows people talking about their feelings. Both factors make people feel extra compelled to adopt that dog. On the other hand, for my clothing business human interest would involve possibly posting a picture that reminds people of moment and makes people want to experience that moment. I could post a picture involving a group of friends all wearing different products, sitting around a bonfire that are all laughing and maybe singing. People would see this and want to experience that moment. That makes the brand seem like less of just another jacket or just another sale but rather clothing that will become a memory. A good time to use this technique is durin
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